Malted Milk Market - Mumbai

Global Malted Milk Market holds potential to reach US$XX billion by 2027, driven by multiple factors like increase in awareness about health benefits of malted food drinks, working population across developing economies , and supply and demand side drivers.

Malted Milk is a sweetener, which helps in enhancing the flavor of foods like milkshakes, candy, ice-cream and baked goods. It is also consumed as a delicious beverage packed with loads of goodness.
Global Malted Milk Market, Dynamics:

Global Malted Milk Market

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The malted milk is an excellent choice of beverage for pregnant women. It is also used in food and beverage industry because of its nutrient-rich composition. A shift in focus towards healthier living, growth in consumers demand for clean label products are some of the driving factors behind the market growth. On the other hand, rise in concerns about the added preservatives in milk powders are expected to limit the adoption of malted milk. The detail analysis of the drivers and restraints are covered in the report by region since each region has different market dynamics. Also, the demand side and supply side drivers are covered in separate chapter in the report.

The brief scenario for Supply Side and Demand side drivers:
Demand Side Drivers:

o Growth in the young population and adoption of malted milk among elder population are driving the demand. The Malt has always been a part of the diet of growing children and the elderly as a nutritious supplement.
o Asia Pacific will dominate the global market with XX Mn value by 2027. Aspirations for higher standards of living and comfortable disposable incomes are main drivers of consumption patterns.
o Income/spending, Greater health consciousness … are the demand factors
Supply Side Drivers:

o As the consumers switch to drinks with less sugar, key layers are focusing to address the consumer demand. For Instance, GlaxoSmithKline Plc. and Kraft Heinz Co put the productions up for sale and consumers shift to drinks with less sugar that is expected to hamper the market growth.
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