Channels to Market Your Crowd Funding Projects - Mumbai

Crowd funding has become a faster, simpler and successful avenue for everyone to rise funding for their dream projects. However the dynamics of rising funding for such projects are equally challenging, as compared to other fund raises options especially due to time limitations of a project. And thus we have curetted few marketing channel ideas, offline and online, which will help you in achieving your funding goals faster and successfully within the time frame.
Offline Channels:
These types of channels require personal intervention and connect. Offline channels are effective, as credibility of the curator can be easily established and can be presented in person. However the drawback of this medium is the limitation to scale to high number of users. It also gets challenging in case you are a one person army or very few people leading the project. Following are list of few offline channels to market your project.
1. Use personal network Often due to a high reliability on technology tools, personal connect with your network is ignored. It’s a proven fact the personal references are more effective than technology based communication channels like social media or messaging applications. You should identify and invite few members from your network, especially the ones who have larger personal networks. Share with them the details of your project, the milestones and timelines. Request for their help to spread a word among their network and raise funds and visibility for your project. Using personal network of family, friends, club members, community members, acquaintances etc. helps in spreading the word faster. Suggestion: Organize a creative crowd funding party with the help of family and local forums.
2. Use informal groups or communities Each one of us is a part of various social communities like religious groups, a hobby group, social service groups or skills based groups like a java coders group. Use these communities to market your project effectively. The communities are free resource to reach large audience. Another interesting online tool for joining communities and attending offline meetings are Meet-up groups. Find the local meet-ups happening in and around your city and market your projects first hand with them. Other set of communities include alumni groups, family members groups and residential society groups.
3. Formal forums There is a thin line between defining communities and forums. Communities are usually informal and you can organize an independent activity to market your project. However a forum is a formal arrangement, where on behalf of an organization certain set of activities are organized. In such forums you can request a slot to market your project within their meeting schedules. Such forums include business and startup forums, social service forums, expats forums etc.
4. Other offline activities Anything creative and unusual attracts attention of the audience easily these days. You can use creative ideas like street plays, activities in malls, campaigns like a free hug campaign, activities in local colleges and business parks can be organized. There are event management companies who specialize in organizing such activities and a success fee based arrangement can be planned with them. Other ideas include poster campaigns at local cafes, general stores, ice-cream parlors, office notice boards etc. to reach large number of people as well. (Ebrdrus817)
Contact Us: - Prof.Prakash Bhosale
Business Plan consultant for VC, Project Funding.
08097027355, 09224335234, 09222086563
ebranding2017@gmail.com