What is the Difference Between ATL and BTL Marketing? - Mumbai

Wednesday, 30 April, 2025

Item details

City: Mumbai, Maharashtra
Offer type: Offer

Contacts

Contact name 9819016678

Item description

ATL (Above The Line) marketing focuses on mass media channels like TV, radio, and newspapers to reach a wide audience. In contrast, BTL (Below The Line) marketing targets specific groups using methods like direct mail, events, or in-store promotions. While ATL builds brand awareness, BTL drives personalized engagement and conversions.

Read More... httpswww.jaroeducation.com/blog/difference-between-atl-and-btl/

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