8 High-Demand Job roles in a Top Digital Marketing Agency - FRM - Mumbai

With the surge in digital agencies and the investment of brands in digital marketing in India, more job opportunities have opened up in the sector. This also means more competition for those looking to secure a career in the field. Job seekers now have to be many steps ahead to get selected into a digital agency of their choice. Here are the 8 job roles most in demand in a digital agency:
Digital Marketing Manager
Digital Marketing Managers are responsible for strategizing and establishing the digital presence of a brand. Managers are the driving force of a marketing team and having one on board with 5+ years of experience can eliminate any inefficiencies and keep the team’s workings on track. All digital marketing agencies need a manager for greater client satisfaction.
Social Media Marketer
Although Social Media is just one vertical of Digital Marketing, it’s an entirely different arena. Someone who can keep up with the trends, provide solutions and overlook social media campaigns for clients is a must in a digital marketing firm. The demand for Social Media Managers has risen as more and more companies have started realising the untapped potential it hides.
Search Engine Optimiser
As we move into an increasingly information oriented society, searching for answers to even the simplest of questions has become the norm. If you wish to let your target audience know that you can provide the solution to their problems, using the correct words becomes crucial in getting noticed. Search Engine Optimizers are highly coveted for their knack for using the right words in the right places.
Video Editor
It’s all about the visuals now. Consumers have started responding to videos much more than static ads. Brands have begun contributing to the growing video industry with product videos, explainer videos, video ads and much more. Video Editors are therefore in high demand in marketing agencies. Having a video editor in an agency means having one more highly profitable client offering.
Content Writer
Content Writers will always be in demand in digital agencies as marketing at its core is communication. Writing content that sells is a valuable skill in today’s highly competitive digital marketplace. Writing effective ad copies, scripts, emailers, website content, blogs, etc. is not a talent one is born with. Content writers who have taken the time to hone their skills will, however, be able to make it into an agency.
Graphic Designer
Speaking without words is an art that will never lose its value. Furthermore, in an era when people are doing things just ‘for the aesthetics’, creating copies that are visually appealing are a must for brands to improve engagement. This is why agencies look for the best of the best when it comes to Graphic Designers. Those who have hands-on experience with Photoshop, Canva, Corel Draw, etc. are especially high in demand.
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